About

PR managers create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view. Public relations managers are tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences. In addition to writing press releases, they write speeches for organizational leaders, develop advertising and marketing communications material and prepare articles for corporate newsletters. Public relations managers also release information to counter negative publicity and handle crisis and emergency communications.